Reading Time: 4 MinutesSummary: Scaling a real estate portfolio requires more than just capital—it requires the right partnerships and a clear "why." At the recent Portland REI meetup, guest speaker Jason James shared his journey from the 9-5 grind to a multi-state portfolio.Values, Vision, and the Vault: A Recap of the Po...

PMSC 2026: The "Un-Conference" RecapI sat down with one of our owners AJ Shepard following his return from the PM Systems Conference (PMSC) at the Suncoast in Las Vegas. His perspective on the event and where the industry is heading was a total departure from the usual trade show vibe.The "Un-Conference" ExperienceAcco...

Partner Perspectives: Jock McNeill on Breaking the "Founder's Ceiling" At our recent NARPM meeting, Jock McNeill (VP of Partner Relations, PURE Property Management) delivered a masterclass on the evolution of a PM business. After 20 years and 600 units, Jock realized a hard truth: If you are the only one who can solve HR or ...

FRESH 2026: Why Relationships Are the Real Foundation of Portland Real EstateReading Time: 4 MinutesSummary: The 2026 FRESH event kicked off the year by bringing together over 100 leaders from across Portland’s real estate spectrum at the historic Sentinel Hotel. From the high-touch service to the stunning Governor Ballroom, the eve...

The Heart of the Machine: Recapping Investor Lab at The EvergreenReading Time: 3 MinutesSummary: The first Investor Lab PDX event of 2026 proved that the "Machine" isn't just about spreadsheets—it’s about the people. Set against the beautiful backdrop of The Evergreen, the night focused on Mike Nuss’s visio...